Our story

About a young man who wanted more – and an idea that grew bigger.

My name is Michael. I grew up in a rural area in Sarganserland, where life was simple – but authentic. Where people still get things done. Where you can feel the seasons. And where values like honesty and consistency aren't just words.

After completing my apprenticeship in the trade, I learned what it means to create things with my own hands. Quality, precision, patience – all of these things shaped me. But deep inside me, there was something else: a longing for expression. For style. For something of my own.

This is how Vita Novelle began – initially as a small hobby, out of curiosity and enjoyment. But it quickly became clear: It's more than that.
It is a life project.
A compass that guides me. A vision that grows.

Vita Novelle means "new life." And that's exactly what it's meant to be:
A new beginning for people who seek authenticity. Finding beauty not in the loud, but in the clear. Showing their attitude – not just through words, but through what they wear.

Today, with Vita Novelle, I connect my origins with my future:
Swiss heritage meets Italian elegance. Craftsmanship meets philosophy. And fashion becomes more than style – it becomes a story to be lived.

Glad you're a part of it.
Welcome to Vita Novelle .