Our story

Of a vision that became bigger than I ever expected.

My name is Michael and I'm from Switzerland. I learned early on what it means to get things done and take responsibility. Honesty and consistency have always been a given for me – values that have shaped me and that I still live by today.

After completing my apprenticeship in the craft industry, I experienced how fulfilling it is to create things with my own hands. Quality, precision, and patience – all of these have accompanied me ever since. But deep within me, another longing lurked: the desire for expression, for style, for something of my own.

This is how Vita Novelle began – initially as a small hobby, out of curiosity and joy. It quickly became clear: It's more than that. It's a life project. A compass that guides me. A vision that's growing.

Vita Novelle means "new life." And that's exactly what it's meant to be: a fresh start for people seeking authenticity. Finding beauty not in the loud, but in the clear. Showing one's attitude—not just through words, but through what they wear.

Today, Vita Novelle connects my heritage with my future: Swiss roots meet Italian elegance. Craftsmanship meets philosophy. Fashion becomes more than style—it becomes a story to be lived. That's why our Lugano location was created—a place where Swiss precision meets Mediterranean lightness.

Glad you're a part of it.